There is just something about that little crocodile that I can’t help but love. Best known for its polos, Lacoste has now expanded to include a full apparel collection, as well as some highly coveted accessories, including one of our favorite categories – watches. In today’s CDT Sale Spotlight, you can shop a selection of preppy chic timepieces and save over 50% off!

As I was researching the Lacoste crocodile, I discovered that not only was Lacoste the first company to embroider a logo on its clothing, but it is the first company to create an initiative to support the “face” behind the brand. Named the <<Save Your Logo>> campaign, the intent is to have private companies and institutions contribute to the preservation of their mascot. In 1927 when Rene Lacoste chose the crocodile as the emblem, he never anticipated that the crocodile would be threatened to one day disappear. Today, through Save Your Logo, Lacoste is committed to protecting the reptile that has represented the company for over 80 years.

Tags: chickdowntown.com, Lacoste, Lacoste Watches, Save Your Logo Campaign

This entry was posted on Monday, February 21st, 2011 at 5:53 pm and is filed under Chick's Picks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.